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SCALE FORMATS



By John J. Ray

Replication is one of the cornerstones of science. A new research result will normally require replication by later researchers before the truth and accuracy of the observation concerned is generally accepted. If a result is to be replicated, however, careful specification of the original research procedure is important.

In questionnaire research it has been my observation that the results are fairly robust as to questionnaire format. It is the content of the question that matters rather than how the question is presented (But see here). It is nonetheless obviously desirable for an attempted replication to follow the original procedure as closely as possible so I have given below samples of how I presented my questionnaires in most of the research I did. On all occasions, respondents were asked to circle a number to indicate their response.



Attitude scale question format:





Personality scale question format:






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